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Like most website owners, you have been approached by tons of SEO companies promising to increase traffic to your website, but how many talk to you about strategy and revenue? When making a choice of how to spend your marketing dollars, it is easy to be convinced to sign a contract with a SEO marketing […]
We are proud to announce that we just launched www.OpenWaterSwimming.com WordPress website, Woocommerce store, membership portal, and news hub for the open water swimming community. The site and company benefit from a ton of content by one of the founders. They originally had it on Blogger, but we were able to write a script to grab almost […]
Part 3: How to organize your test Organization is the key to a successful company, especially when it comes to long-term growth and profitability. For your testing, you will want to be very clear and organized with the instructions and information being given to the test subjects. It is also meaningless to run tests or […]
Part 2: What to Test: There are too many website components used to compare websites and improve the user’s experience to list them all. The ones below have been selected for their general level of importance across the large majority of websites. I have identified 5 items that can be tested, compared and improved to […]
“Imitation is the sincerest form of flattery” -Charles Caleb Colton Recently in the news, T-Mobile announced a new phone upgrade plan; within days AT&T and Verizon had announced similar plans. Just like your website, all businesses are competing for a limited amount of visitors and/or customers. This is especially true online, when your website is […]
Blogging and micro-blogging has become a very positive source of networking and customer referrals for businesses. Blogging is a strong benefit of Organic SEO and can help your company move up in search engine results because it creates relevant informative and valuable content, the more people that find your blog interesting and valuable, the better […]