This involves the use of heavy repeated phrases and keywords with the objectivity of attaining a high, favorable rank within the search engine index. One has to be careful not to overdo repetition as it looks unintelligible from user’s point of view. Most users look at the site from the natural language point of view. Therefore, it is essential to add these repetitions where users do not see. Mainly outside the accessed page displayed, content is unseen. Some different spam might use repeated keywords with no relativity to the site content themes. The detection of Most of these conditions is a spam action by search engines index.
A variety of methods can be used for key word stuffing. These include excessive repetition of keywords. This is because a number of repetitions with respect to site content are an indication of web spam. These practices of stuffing are close to the site content amount relation. The repetition done in most primary themes is extremely a long page content of text dedicated from a direct single topic. Therefore, a page with a few site content using repetitions of the selected keyword is a direct indicator of keyword stuffing.
The stuffing of words which are unrelated to a site page or theme is another method. This is through the use of words whose utilization on the web searches is on a daily basis. When the detection of this is at hand, it can be a significant indication of web spam. Since relevance is a vital factor to gauge whether keywords are an indicator of spam, then any changes to a site theme should be a spam action.
Stuffing can also be done on a text page. The main clear problem is the littering of any text with repeated keywords. This makes a text lack meaning and becomes unreadable to users. When this happens, the search engines suspect the information or data to be spam. Stuffing can also be within the invisible areas of a site page. Mainly noted when repeated keywords are at the invisible areas of a web page. The less visible areas can be the bottom of a page, in alt text and site links. This condition can be an indication of spam in web search engines.
Stuffed keywords can be hidden in page codes. The search engine crawler will see this, unless configured such that a web browser will not show it to the reader. Tag attributes like style= “display: none” and class= “hide” both arouse search engine for scrutiny. In conclusion, webmasters should not panic to this information. Minimal keyword repetition is a common outcome and not as spam. That is as long as its usage is natural and within the allowable page content language. It has to provide useful and relevant data content.