Informing your customers that your business is open in the time of covid-19 is a given as your state and community loosen the stay-at-home orders. But the new item you need to combine with that message is that you have a clean and disinfected environment for your customers to come to. Most people will have some sort of anxiety with everywhere they go and although they will be happy to see and interact with people other than their family they have been in quarantine with, they will want to be assured that they are not going to be bringing anything home. They will also want to know if there are any requirements that your business or other business need to heed in order to open and service customers.
People will need to be confident in visiting your business. Let them know how often you are cleaning and disinfecting your business and to what degree. Post links to the CDC site and show their guidelines that you are following such as the sentence you are reading. Educating people and letting them know what they are in for will ease any apprehensions that they have and that lack of anxiety will give them one less major thing to worry about when they are going to be spending money at your business. Everyone has a certain level of anxiousness 6 weeks into the pandemic, so keeping that to a minimum will encourage people to travel to your location. If your customers are leaving with products, let them know some ideas with cleaning the products when they enter their home or office. You don’t necessarily need to create a video for this, if you don’t have content for your office or store, but you can link to another video from some other sort of business that has similar product materials, but definitely don’t show a video of a competitor or somewhere else that they can get the products from.
Depending on how many customers you have, the square footage in your establishment, and the amount of person to person interaction you have going on, you may need to give out masks to customers. If this is the case, then use the disposable surgical masks. They are inexpensive, available for purchase, and will instill confidence in the customers that have arrived at your business. Chances are that news will spread to other people through social media as well being that these new experiences are often shared on facebook or instagram, so also let your customers know that too on these platforms. You can also get your logo embroidered on these masks to further your brand and customer engagement with a safe environment. These are all added costs to doing business, but this is the new reality that we are entering and the new changes that all businesses are going to have to adapt to, so you are definitely not alone. And the more you stay ahead of the curve with these new norms, the better you will fare in business moving forward.
Here is an example of a video that we did for a dental office client of ours that has been using these measures for years with different procedures that were high risk to both the staff and the patient.
You don’t have to go to this degree with a full on commercial, but you do feel like there is no question that your safety is paramount going into this dental establishment? People will be excited to get back out to the world of stay-at-home orders and they will want to get back to work and spend money, give them an inviting message and you will have customers that will feel nothing less than compelled to do business with you with their safety in mind. You can write blog articles (such as this one) with what steps you are taking and what services you are offering to create that safe environment. Attach some photos to that article and then use those photos in social media posts linking to that article at the very minimum to get the word out that you are open for business and safe!
You can always call or contact us and ask what solutions that we can provide to either capture the video, photos, social media campaign or any article you have on your website that has this information or other information that you want your customers to receive.