A redesign to your website to a more modern looking theme and feel is not a difficult process. Giving a business a new looking site shows that the business is still functioning and looking to take on more business. Have you gone to a site and it looks like it was built in the late 90s? You are hesitant to do business with them – maybe it gives you some peace of mind that the company has been around a while, but… Website visitors are less likely to stay, visit and engage in a dated site, if they can view the page at all on their phones (which in a lot of cases that’s where the majority of the visits come from).
At Atwoodz, we have been at the forefront of website development and redesign for nearly 25 years. Since our founding in 2001, we’ve continuously evolved to meet the changing needs of our clients. Whether it’s a routine refresh every couple of years or a complete overhaul after more than a decade, our expertise in Las Vegas web design and website redesign is unmatched.
One of our long-standing clients, Montella Landscaping and Tree Service, Inc., which operates NJ REO Property Services in New Jersey, recently turned to us for a major website redesign. We first developed their site 14 years ago, back when content management systems (CMS) like WordPress were just beginning to gain traction. Back then, we crafted custom web systems using Macromedia Dreamweaver, a far cry from the user-friendly platforms available today.
Challenges of Updating a Legacy System
The original NJ REO site, while still functional, was outdated. Built long before mobile responsiveness became a standard, the site struggled with modern demands. With the rise of smartphones and the shift toward responsive design, the site needed a significant upgrade. The technology supporting the site, including PHP and MySQL, was no longer compatible with today’s servers and security standards. While the site continued to generate leads, it wasn’t delivering the best results due to its dated design.
A Long-Standing Partnership
Montella Landscaping has been a valued client for over 16 years. We’ve managed and supported two different eCommerce platforms for their dumpster rental service, each customized to meet their unique needs. Despite advancements in conventional software, these customizations remain crucial to their operations.
Another project we completed for Montella was the North Jersey Landscaping Services website, launched in 2012. This was one of our earliest WordPress projects, taking advantage of the platform’s extensive plugin ecosystem and easy update process. While the design still functions well today, it’s another site that could benefit from a modern website redesign to improve responsiveness.
The NJ REO Property Services Redesign
Rebuilding the NJ REO Property Services website presented some unique challenges, particularly with the images. The original site was designed for 4:3 screens, a standard that’s now obsolete. As widescreen resolutions like 1920×1080 became the norm, it was clear that all the old design images had to be replaced with a modern website redesign. While the “Before and After” images were still usable, they lacked the detail and resolution expected in today’s high-definition, 4K world.
We addressed this by incorporating new, high-resolution images shot within the last few years, showcasing the same properties but with far more clarity. The new site is not only visually appealing but also fully responsive, ensuring it looks great on any device, whether it’s a smartphone, tablet, or desktop.
Leveraging Modern Analytics
One of the significant upgrades in the new NJ REO website is the integration of Google Analytics 4 (G4). The old site provided limited behavioral data, but with G4, we can now offer Montella NJ REO Property Services comprehensive insights into their site’s performance. Custom reports track traffic across their three main web properties, enabling more informed decisions and targeted marketing strategies.
WordPress CMS Empowers the Business
Utilizing WordPress’ Content Management System not only helps the design of the site and populating of text/content, but gives the business owner the freedom of controlling the website themselves. In the case of NJ REO Property Services, their staff is not pretty well versed in working on WordPress sites, so they can dive right in and update pages as they see fit with new products and services. If there is a change that needs to happen; rather than writing Atwoodz an email with a request, NJ REO Property Services can spend that same time (or less) updating the site on their own. This not only cuts down on time to go live, but it also cuts down on maintenance costs – no matter how small the minor changes cost.
Turn-Key Website Launch Strategy
The new New Jersey REO Property Services website has hit the ground running. Even at a time when REO services are in a lull (the calm before the storm) the site is generating leads for other property services that Montella mentions in the pages of the website. From upkeep of the property and clean outs between tenants, as well as landscaping service requests for vacant properties, the new site is already generating money. This was not by chance either, we had strategized what services we mention and the corresponding text on the pages of the site to promote those services. We had enough historical data to go on and improve on to move forward with the new site. Then the new design now has plenty of call to actions throughout the site to guide the visitor in the modern website navigation behaviors, leading to more leads that can be monetized. Within the first month, the site was a complete return of investment.
Making the Right Choice
Deciding what is the right move at the right time for your business is integral in you and your businesses success. Let Atwoodz, with years of experience with thousands of clients in different industries, help you find the right web, media, and branding solution for your business’ unique needs. A modern website redesign is one of the easiest and cost effective moves you can make with your online presence.